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Press Release – The Seaway Winter Food Festival

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The team who brought you the successful #SSFF is back with the winter edition set to take place March 2015.

Cornwall, ONT, November 3, 2014: BASTION Hospitality along with the people who brought you the #SSFF are excited to announce the launch of the SEAWAY WINTER FOOD FESTIVAL, a five day celebration of our communities vibrant culinary scene. The #SWFF is founded on the core principle of engaging consumers through a common shared experience. The #SWFF is a collective marketing initiative, held over 5 days from March 3-7 2014, where select restaurants will offer a specially designed 3-course menu for $22 or $28.

With the #SWFF, once again we aim to spotlight our dynamic restaurant scene as well as offer a unique platform to socially engage connected consumers, all under an attractive economical proposition for our community. The low fixed-price menu presents a unique opportunity for YOU to try different local restaurants. If you ever wondered about a restaurant that you thought might be out of your price range, now is your chance to do so all with the security of knowing exactly what you will be spending.

With the #SWFF we hope to attract new consumers, and re-engage establishments with old ones. All the while, building on the success of this past year’s SEAWAY SUMMER FOOD FESTIVAL. The response to the summer edition was phenomenal, and exceeded every expectation we had. This winter we hope to ride that momentum and include more restaurants for our consumers. Some key highlights from our summer’s campaign:

  • Over 2,000 visits to SSFF.CA, and 1,300 unique visitors
  • 10,000 page views
  • Social content has reached 76K users (27% organically)
  • Media Articles: Standard-Freeholder (2), Seaway News (3), ChooseCornwall.ca (2)
  • Demographics: 25-44 age group: 57% ; women represent 68%

Last year’s participating restaurants: Truffles, Schnitzel’s, Casa Paolo, Bar Q, Moustache Joe’s, and Eight Zero Zero. If you wish for your restaurant to participate in the 2015 edition of the #SWFF, contact Sebastien (Mani) Manigat at mani@bastionhospitality.ca for more information.

The Director of the #SWFF is Sebastien (Mani) Manigat and the concept was created and conceived by BASTION Hospitality.

For more info about the summer edition: www.ssff.ca or facebook.com/seawaysummerfoodfestival

For more information about BASTION Hospitality: www.bastionhospitality.ca

About BASTION Hospitality

BASTION Hospitality was founded in 2014 with a distinct mission: help deliver proven hospitality solutions to our clients. We strive to help business owners develop a solid foundation and business strategy so they can be successful. We will work to improve sales, productivity, organization, culture, and employee relations. With over 10 years experience in the service and marketing industry, we have a unique perspective on cultural identities, consumer behaviors, and hospitality trends.

About Sebastien (Mani) Manigat

Born and raised in Cornwall, Mani has over 10 years of hospitality, marketing and event management experience. Most recently he obtained his MBA in Marketing & Leadership from McGill, where he specialized in branding, digital strategy, and communications. He also holds a bachelor’s degree from Columbia University, and completed the Restaurant Management program at the French Culinary Institute in New York City.

Contacts for the #SWFF:

Sebastien (Mani) Manigat

t: 1-866-620-5142

e: mani@bastionhospitality.ca

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